Hemworld Advertising

Todays Ad Pandit ... Hemant Chinchakar

2011-12-29T05:10:00.000-08:00

Todays Ad Pandit ... Hemant Chinchakar

Catch Them Online In the age of technological changes and social networking, ad pundits are opting for newer ways of promoting their products and reaching their customers Remember those days when we used to anxiously wait for the short breaks during a TV show to get a glimpse of our favourite advertisement. Sometimes it was the Hamara Bajaj or the Cadbury dairy milk commercial where one girl unexpectedly enters the ground with a chocolate in her hand. Fast forward to this date, times have changed and so has the medium. In the jet-set lives today, where people prefer e-books over hardbound copies, e-cards over cards, advertising agencies are taking a cue and are going for newer ways (read e-branding). Hemant Chinchakar, director, Hemworld Advertising & Marketing, stresses on the medium of advertising. "Even if your product is good, without correct advertising it is a waste. Our best campaign was for Kumar Builders, where our target audience was IT professionals," says Chinchakar adding, "So, instead of focusing on hoardings and print media, we did e-branding. It includes online reputation management, social media optimisation, social search engine optimisation, where we do advertising through social networking sites like Facebook and Twitter which is more regularly followed by IT people," says Chinchakar. With Facebook and Twitter fans in every house, the ad pundits are relying on digital advertising than its mainline version. "In the digital domain, one can quantify the impact. Online hits reveal how many people actually view our advertisement," says Abhilasha Gahlout, senior campaign executive- digital initiative, Xebec eMedia Technologies Pvt Ltd. "There are three key factors which are important —- reach, engage and convert. The objective of the advertising should be clear," she adds. However, as the ad world is pacing ahead and evolving, there are elements which are becoming bygones, some of which are being missed. The instant connect that Dhara's Jalebi commercial would establish, has been missing from the scene. "Earlier, the advertisements were socially relevant and the target audiences were huge. Thus, the impact. People also had more affinity towards Indian products, but today they are open to international brands," says Prajakta Deshmukh, a digital advertising professional working with Aidem Ventures. When asked about her recent favourite campaign, she says, "I remember the Volkswagen campaign where there was a talking machine attached to every newspaper." She feels that the time span of watching an ad has reduced. So it is important to create an impact in limited time. "To make it register in the viewer's mind, it is essential to connect with them," she concludes.

Hemworld's Valuable Clients

2011-07-15T05:36:00.000-07:00


www.kul.co.in	www.laxmikantkhabiya.in	www.lalitkumarjain.com

www.sharadkrida.org	www.aaplimati.in	www.kbtvpl.com

www.goldenfoodspune.com	www.asmpune.com	www.fbdindia.com

www.badmintonpune.com	www.shrinencyclographics.com	www.nishantenterprises.org

www.learnchinesepune.com	www.foundrysupplier.com	www.nobleplastic.com

www.aradhanatours.com	www.microspringmachine.com	www.patilautoparts.com

www.ujalalighting.com	www.nikamsinteredproducts.com	www.savitaparijatfeatures.org

www.avisonindustries.com	www.akshaycastings.com	www.non-ferrous.in

www.mhaskeroofingturbo.com	www.pratikenterprisespune.com	www.shimakasha.com

www.chouhanbroking.com	www.shreebalajidevelopers.in	www.ayurcure.co.in

www.axiomprocessequip.com	www.financialhubindia.com	www.countryvoyager.com

www.talekarns.com	www.ipba.in	www.rrtecchnoservices.com

Hemworld’s Online Reputation Management Service

2011-07-05T01:26:00.001-07:00

Online Reputation Management

Hemworld’s Online Reputation Management Service
Hemworld’s Online Reputation Management service will help you create a positive image about your brand, products and services on the internet.
If there are any negative posts or feedbacks associated to your brand or your website we will help you to get rid of those posts from the top 10 results in the search engine results pages. Our reputation management service will take an aggressive approach to building and managing your reputation.
Hemworld’s reputation management service will safeguard your personal name identity on the web.

Reputation Management
It takes a very long time to build positive reputation and image for a business, but it can be ruined just by a single negative post or feedback easily in just few minutes by anyone and that anyone can also be your competitor. Review websites are promoted by the search engines though for a good cause of helping people identify the right products, companies and service providers, it has now become one of the most severely abused platforms. Reputation of several good companies is damaged by unscrupulous competitors through these review websites by posting false comments and feedbacks. Though legal action is possible, it is a time consuming and expensive process and meanwhile you can lose a lot of business. If timely action is not taken, you could easily lose millions of dollars.
Don't worry! Hemworld can help you reclaim your online reputation. We have a large team of reputation management experts and SEO professionals that can effectively help you rebuild your reputation. Hemworld offers highly specialized reputation management services that have helped several large companies restore their image and business online.

What is Reputation Management?
Your image can be ruined easily online and put you out of business by negative posts, feedbacks, bad reviews, false scam allegations and testimonials posted in the blogs, review websites and high traffic forums. Reputation management service will respond to negative posts and comments in a systematic way to remove these damaging posts from the web using various strategies.
Just a single negative link is enough to create bad image about your company, products, services and your brand name. You can avert the damage caused by proper reputation management.
If the negative posts and reviews start featuring in the top 10 positions or in the first page of the search engine results pages, then you are sure to lose a lot of business. All your SEO efforts and online promotional efforts will go to no avail as the negative posts and feedbacks that feature for the keywords relevant to your business will drive away all the visitors and make them look for a different service provider or company.
Hemworld’s reputation management solutions will push down all these negative comments and feedbacks from the top 10 results and create excellent image about your company. You would certainly not want to shock your customers with the negative feedback online. It will not only divert the new customers but it will create mistrust even with your existing customers. This is simply too much to risk without good reputation management. Our reputation management services will not simply try to remove the negative feedbacks and comments from the top 10 results, we will also proactively engage in exploring all possible avenues that can connect your customers with your business.
Who Needs Our Reputation Management Services?
Have you been a victim of negative scam allegations online?
Are bad reviews about your products, services and company strewn all over the internet?
Is your website visitor count reducing drastically without any reason known to you?
Then you are in need of Hemworld reputation management services. Our reputation management service is the solution to all the above problems. We will be able to help you with quick and lasting reputation management solutions because we understand clearly how search engines operate and how to tap the potential of various strategies to remove the negative reputation from the internet and create a positive image about your business.
Do not wait for too long, do not hesitate go ahead and get in touch with us. We are here to assist you.

Improving Your First Page Results
The ideal reputation management scenario is to find the sources that posted the negative feedbacks, allegations and comments and ask them to remove those comments and false allegations. If required take legal action against people that make false allegations about your company and denigrate your brand name. This but, is a very long route meanwhile your image will be tarnished on the web thoroughly. Hemworld reputation management services will not remove the bad reviews but they will be made invisible through our aggressive reputation management approach. We will ensure that these negative feedbacks and reviews are pushed down the search results pages so that they are virtually inaccessible to the internet users. It has been noted that over 90% of people do not go beyond the 3rd page of the search results.
Our reputation management services will also enhance your first page results by getting positive links about your website, products and services. We make use of all the popular platforms on the internet including but not limited to social networking websites, community websites, wiki pages, blogs, etc.

Two Pronged Approach For Effective Reputation Management
When you come to us with your reputation management needs we will first try to push down the negative results from the first page. We make use of the most effective strategies that have proven rate of success. Secondly, we technical reputation management procedures required to save your website from penalties from the top search engines.

Removing Negative Search Results
Hemworld through its reputation management services endeavors to remove all kinds of unfavorable results pertaining to your products, services, brand name and website from the first page by displacing them with positive links and neutral content. Our comprehensive reputation management services include the following:

Sister Sites:
We create micro-sites or sister sites targeting specific keywords or theme of your main website. These sites will be promoted to complement the first page results about your business and websites.

Social Media Exposure:
If you already do not have social media exposure, we will create social media exposure. We will create new profiles in social media platforms such as Facebook, MySpace, etc., bolstered with aggressive reputation management strategies to get good rankings for your company name.

RSS Feeds:
We will create and distribute press releases and content refreshing articles to create positive links in the first page results.

Online Business Profiling:
Successful reputation management is just not about having large number of links but it is about having quality links. Our reputation management services will therefore get you good quality links from relevant websites.

Blog-Sites:
Our reputation management service will also help you by creating blog sites and by blogging. We will manage your blog by feeding fresh content regularly to support your online reputation. A well managed blog is always a great asset for a company’s online reputation.

Building Wiki:
For most search terms Wikipedia ranks #1. However, as opposed to the wrong conception that many people hold, it is not possible to rank private content posted in Wikipedia as part of effective reputation management strategy. Even if this should be possible, defamers can still attack you and ruin your reputation there easily. Rather than depending on Wikipedia, you can build your own wiki site in which you will be the sole authority that decides who posts in your wiki site.

Multimedia Platforms:
Our comprehensive reputation management services will also try to improve your reputation by using video sharing sites and video sharing sites to ensure that your image is enhanced in all possible avenues.

Business listing:
Our business listing services lists your business to major search engines & directories to get instant access to internet surfer.

Social Networking for Business (SMO)

2011-03-24T04:53:00.000-07:00

Social Networking for Business (SMO)

What is Social Media Optimization?
Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites.
Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.
Activities and Social Media Optimization Service
We at Hemworld Pune treat each customer as unique; as every Customer has different needs and goals to be achieved. Based upon the Customers goals and needs we thoroughly analyze and create a right mixture of SMO Strategy. Our team of Web Marketing Experts will create a SMO Strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create Customer loyalty, brand identity among your targeted customers. Combined with our other services, which include strategy, marketing, technology tools; we provide effective, cost-efficient and powerful interactive Social Media Solutions for our clients. We have also built some Social Media tools for our clients.
Benefits of Social Media Networking:
By applying Our Social Media Services you can expect:
1. Increase in Traffic
2. Create buzz or word of mouth about your Products and Services
3. More visibility and accessibility of your business
4. Multiply inbound links
5. Achieve higher search engine rankings
6. Build recognizable identity or branding for your products and services
7. Form relationships with current customers as well as potential customers, employees or business partners

Website Maintenance

2011-02-28T00:32:00.000-08:00

Website Maintenance

Creating a website can be easy compared to maintaining it. Over the years that we have been developing websites we have discovered that maintaining a site can require more money that developing it.
If you don't want to spend your time updating your website, then let us do it for you so that you can focus on what you do best. There are at least four areas of website maintenance and Web site management:
1. Content
The content needs to be alive, current and accurate. With fresh information people will have a reason to return to the site time and time again. Also old articles, comments and other information should be archived.
2 Technology
Technology changes so fast that some say a "web year" is one month! A site begins to look and act old without updating. Furthermore components of the site can malfunction, requiring maintenance.
3. Community development and marketing
The visitors and activity should increase. This building of the community requires promotion and regular creative improvement.
4. Response and customer service
Site visitors, customers and members often need a response. They may have questions, comments, complaints and suggestions. We can handle your customer support, forum moderating and any kind of database management from here in Bangalore India. We can take all or parts of these responsibilities off your shoulders.

Our Website Maintenance involves:

Keeping your website up-to-date: Content editing can be accomplished with updated information, such as special offers, product changes, pricing changes, new product and services announcements, employee information changes and all those things that keep your visitors properly informed.
Maintaining & managing your site: Using newest technologies, we can monitor your site and make changes that improve your site performance for faster download and improved content spread. We insure that new innovative features are implemented from time to time.
Secure & Protect your site: Server side programming used for form processing, database management, search and display functions, shopping carts etc require regular updation to implement fixes for security holes discovered from time to time. We can manage ASP, PHP and Perl codes for all sorts of applications.
Secure & Protect your site: Server side programming used for form processing, database management, search and display functions, shopping carts etc require regular updation to implement fixes for security holes discovered from time to time. We can manage ASP, PHP and Perl codes for all sorts of applications.

Web Designing

2011-02-19T00:22:00.000-08:00

Web Designing

Our design involves the structure of the website including the information architecture navigation schemes and naming conventions, the layout or the pages wire frames or page schematics are created to show consistent placement of items including functional features, and the conceptual design with branding. Our websites begin with a clear strategy so that it is apparent what they are trying to achieve. The strategy then enables the design to fulfill defined goals.
Web design process:
Planning
Our key objectives:
. Find out who the client is and what they do
. Who their target market/user is
. Who their competition is
. What deliverables they want from me
. Timeframe and budget
Research & Ideas:
Current site
We start by going through the current website and list things that can be improved.Various issues raised for NGD include non-semantic markup, no defensive design, markup was invalid, poor Google ranking for keywords, no signup enticement, overload of available sign up options and several usability issues.
Competitors sites
The next stage is to analyze competitor websites; what is good or bad about them. We take on board what is good and eliminate what is bad, then there's a better chance of coming up with a successful solution.
Wireframes
We start by sketching wireframes and then move onto Illustrator to produce more professional looking wireframes that We can pass onto the client and depending on the project We could produce 1, 2 or 3 wireframes. For NGD We only produce 1 that was the homepage as this is the most important page while we kept the other pages (pricing, info pages etc.) as paper sketches.
Implementation
All good to go, the front end development process starts and Weproduce templates for:
. Homepage
. About Us
. Pricing
. Sign Up

SEO Services

2011-02-11T21:47:00.001-08:00

SEO Services

SEO services is leading search engine marketing Company providing quality Search Engine Optimization, Social media optimization, Google sponsor listing and various internet marketing Solutions for your online business . Our dedicated highly SEO Professionals team ensures Guaranteed Top 10 organic search engine ranking in Google, Yahoo and Bing for your best ROI.
Our SEO Professionals team performs marketing research, suggest the best Search engine marketing channel like SEO, Social Media optimization, Google sponsor listing (paid listing) and how make a SEO & Social media friendly website for your online business, then make a detail plan and implement it successfully.
Customized and expert SEO services & online marketing programs that include:
. Search Engine Optimization
. Link Popularity Building
. PPC Management (Google Adwords & Overture campaigns management)
. SEO Consulting Services
. Online Advertisement (media planning, banner Advertisement)
. Content Writing
. Website Development and Designing
Why SEO Services:
Are you in need of more leads and sales? Search engine optimization is an important asset to the performance of natural search results. Organic SEO offers best ROI as well as 'top Internet' status.
Many as 80% of your first-time visitor will have found your site on one of the major Search engines. Problem is that there are millions of websites clamoring for position on those search engines. First 20 website convert the visitor into a customer. The rest of those websites die.
SEO Services would achieve your Business Objectives:
. Increase brand visibility in the marketplace helping you experiences an increase in traffic, leads and sales.
. Force high-quality traffic to your website Maximize Money Making Opportunities.
. Target shoppers interested in your products and Eliminate wasted advertising expenditures.
. Leap ahead of your competitors.
. Built-in audience Website and Grow your business online in less time for less money Place your business in front of the right audience at the right time.
Importance of proper SEO Services:
. SEO is top online marketing strategy.
. 60%-80% of all web site traffic comes from the search engines.
. SEO pulls more traffic than PPC (Pay per Click).
. Natural listings are perceived to be non-biased.
. SEO gives better ROI than any other marketing medium.
. No bidding wars or clicks fraud in SEO.
. SEO Helps in creating an online brand.
The success of your website will not be measured by how is looks good and stylish. The success of your website will be measured by the: how many customer makes. Only the first 10 SERPs (search engine Result pages) will attract the visitor. Only top 10 search result have a chance to convert a visitor into a new valuable customer. Our integrated search engine optimization tactics that fulfill with the guidelines set forth by each of the major search engines to ensure quality, relevant targeted traffic and top rankings.